BBVA API Market
One of the great recent revolutions in technology is data management in the cloud. Not only for large volumes of information, what we know as Big Data, but also in relation to platforms or services for end users, such as a customer or a company’s employee. The result of this effort is embodied in hundreds of tools and features for managing information in the cloud: from office automation like Google Drive or Microsoft OneDrive to storage of personal images and videos through applications.
The greatest challenge for companies and developers is integrating their own system infrastructure with these cloud-based platforms or services, often with third-party providers, and improving the entire experience deriving from that strategic move. APIs are the real key in all this process. We have already mentioned two giants in the sector: Google and Microsoft. But there are many others, such as Amazon or Salesforce.
APIs allow companies to offer their own e-wallets, building a new user experience that drives and contributes to customer loyalty.
The automotive industry is possibly one of the least digitized. This situation is particularly significant in car dealerships, where the purchase and financing process continues to be done in the traditional way. However, APIs can give a new impetus to this service by offering an innovative product and a new experience to their customers.
The use of APIs in purchasing processes contribute to eliminating possible frictions, improving conversion and increasing sales by simplifying both online and offline purchases.