BBVA API Market
In this online session, Marcelo Soria, VP, Data Services at BBVA Data & Analytics explain how they work and the ongoing projects they have, telling more about data opened for InnovaChallenge MX.
Marcelo Soria-Rodríguez is VP Data Services at BBVA Data & Analytics, a fully owned subsidiary of BBVA where all the provisioning of big data & data analysis has been centralized in order to ensure best practices, fast deployment, talent retention and global reach. He is a Telecommunications Engineer and M.Sc. in Signal Processing. His previous work background goes from being a researcher at Nokia, software developer and project manager at two spanish startups and has been with BBVA in its innovation department for over 6 years now. He has an appetite for fine eating, photography, architecture, reading about how our brains work and spending time in initially useless tasks which end up being a massive waste of time.
Open banking is driving the development of new apps that are integrated into company platforms, all in an effort to offer banking services to customers. Thanks to APIs, any banking operation, such as opening an account, can be done without the need to exit an application.
Open banking has changed the financial paradigm as we have known it so far. The widespread use of new digital platforms, connected devices and technology consumers has led to a boom in business opportunities for every company, many of which are already leveraging their benefits as much as possible.
The digital transformation has not been fully implemented in the automotive sector yet, at least not as quickly as in other distribution sectors. APIs can be this sector's best ally by speeding up its digitization, especially in those areas involving the purchasing process.