BBVA API Market
In this online session, Marcelo Soria, VP, Data Services at BBVA Data & Analytics explain how they work and the ongoing projects they have, telling more about data opened for InnovaChallenge MX.
Marcelo Soria-Rodríguez is VP Data Services at BBVA Data & Analytics, a fully owned subsidiary of BBVA where all the provisioning of big data & data analysis has been centralized in order to ensure best practices, fast deployment, talent retention and global reach. He is a Telecommunications Engineer and M.Sc. in Signal Processing. His previous work background goes from being a researcher at Nokia, software developer and project manager at two spanish startups and has been with BBVA in its innovation department for over 6 years now. He has an appetite for fine eating, photography, architecture, reading about how our brains work and spending time in initially useless tasks which end up being a massive waste of time.
APIs allow companies to offer their own e-wallets, building a new user experience that drives and contributes to customer loyalty.
PRETA is one of the leading bodies in the European Union in terms of intra-Community payments and financial transactions. Following the implementation of PSD2, the body has focused its efforts on ensuring compliance by providing a number of services and documentation that suppliers need.
The automotive industry is possibly one of the least digitized. This situation is particularly significant in car dealerships, where the purchase and financing process continues to be done in the traditional way. However, APIs can give a new impetus to this service by offering an innovative product and a new experience to their customers.