BBVA API Market
The iOS 10 SDK presented at WWDC 16, the Apple developer conference, includes new APIs to improve the user experience of some of its main services. We will tell you which ones below:
1.- Siri. Apple has introduced a new API to integrate applications with Siri, allowing users to access content and services using only their voice. Sirikit now extends support for messaging, photo search, phone calls and access to new services, such as booking and P2P payments. So you can now ask the Apple virtual assistant to send a WhatsApp or to order you a car through Uber.
2.- Messaging. The new iMessage API now enables users to interact with other applications directly within messages, for example, to easily download an app or send money to a friend through third-party apps. Thus, the end user can create and share content, add stickers, make payments, among other things, all without leaving iMessages.
3.- Maps. The new API of this Apple app now offers the possibility to book accommodation or restaurants, make payments on this booking and even manage transport to the place you have been looking on the map. It also suggests other apps of relevant services in the location where the user is. With this new integration, as an example, you can find a place and order an Uber directly from Maps so it can take you.
4.- Calls. CallKit is another new Apple API, which can use apps that support VoIP to work directly with the phone application. So WhatsApp calls will no longer appear as a notification, but as a native call to the phone and users can easily access the controls such as the like of silent mode, call waiting, or adding the contact to favorites.
APIs allow companies to offer their own e-wallets, building a new user experience that drives and contributes to customer loyalty.
The automotive industry is possibly one of the least digitized. This situation is particularly significant in car dealerships, where the purchase and financing process continues to be done in the traditional way. However, APIs can give a new impetus to this service by offering an innovative product and a new experience to their customers.
The use of APIs in purchasing processes contribute to eliminating possible frictions, improving conversion and increasing sales by simplifying both online and offline purchases.