BBVA API Market
Thanks to this change of course it became one of the first airlines to allow the introduction of electronic devices on its planes and offer its users a new way of enjoying their journey. It also pioneered the online check-in process, a move which made the airline company an electronic innovation leader.
Alaska Airlines was one of the first to develop an iPhone app to enable users to access their boarding passes, a system that has today been copied by many airlines. But this app was very limited at the start, and the user experience left much to be desired.
The executives at Alaska Airlines realized the app alone was not sufficient and decided to incorporate an API, as part of an initiative they called “Innovation at the Edge”. Their aim was to develop apps that offered their users and employees added value.
To achieve their goal, the company needed a API proxy that would carry out the work of security and management, both to receive incoming requests and to guarantee the operation of its back-end services. The API they used was CA API Gateway, because it offers flexibility and good integration between the development and test environment.
Using this API they managed to create an app that has streamlined the boarding process while enabling passengers to check their flight status in real-time. This API has also allowed the Alaska Airlines partners to develop other apps to improve their customers’ experience:
By implementing an API, Alaska Airlines has been able to securely showcase itself to others, thereby increasing its commercial activity.
Llevar a un cliente por todo el proceso de compra hasta que este se formaliza es un viaje arduo y que se enfrenta a la posibilidad constante de abandono. Sin embargo, hay formas de lograr que la decisión de compra se haga realidad si se le dan facilidades como una financiación ágil, segura y adaptada a lo que necesita.
The digital transformation has not been fully implemented in the automotive sector yet, at least not as quickly as in other distribution sectors. APIs can be this sector's best ally by speeding up its digitization, especially in those areas involving the purchasing process.