BBVA API Market
Thanks to this change of course it became one of the first airlines to allow the introduction of electronic devices on its planes and offer its users a new way of enjoying their journey. It also pioneered the online check-in process, a move which made the airline company an electronic innovation leader.
Alaska Airlines was one of the first to develop an iPhone app to enable users to access their boarding passes, a system that has today been copied by many airlines. But this app was very limited at the start, and the user experience left much to be desired.
The executives at Alaska Airlines realized the app alone was not sufficient and decided to incorporate an API, as part of an initiative they called “Innovation at the Edge”. Their aim was to develop apps that offered their users and employees added value.
To achieve their goal, the company needed a API proxy that would carry out the work of security and management, both to receive incoming requests and to guarantee the operation of its back-end services. The API they used was CA API Gateway, because it offers flexibility and good integration between the development and test environment.
Using this API they managed to create an app that has streamlined the boarding process while enabling passengers to check their flight status in real-time. This API has also allowed the Alaska Airlines partners to develop other apps to improve their customers’ experience:
By implementing an API, Alaska Airlines has been able to securely showcase itself to others, thereby increasing its commercial activity.
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An API is a very useful mechanism that connects two pieces of software equipment to exchange messages or data in a standard format such as XML or JSON. Thus, it becomes an instrument that can be used to search for revenue, open the doors to talent or innovate and automate processes.