BBVA API Market
In the Cloud, infrastructure, software, platforms or processes are provided by external IT services
APIs allow companies to offer their own e-wallets, building a new user experience that drives and contributes to customer loyalty.
The automotive industry is possibly one of the least digitized. This situation is particularly significant in car dealerships, where the purchase and financing process continues to be done in the traditional way. However, APIs can give a new impetus to this service by offering an innovative product and a new experience to their customers.
The use of APIs in purchasing processes contribute to eliminating possible frictions, improving conversion and increasing sales by simplifying both online and offline purchases.