BBVA API Market
APIs help online retailers to gain more insight into their customers so they can offer them products tailored to their needs at exactly the right time. This is partly possible thanks to the knowledge an API can give you.
These are tools that allow users to build more robust and scalable e-commerce platforms that are particularly essential for businesses that operate worldwide, according to AtSistemas, a software development company specializing in e-commerce.
These platforms can integrate through an API with the company’s business structure, however complex it may be.
Seven advantages of incorporating APIs into an e-business
For all these reasons, e-commerce businesses are practically obliged to implement APIs in their business so as not to become obsolete, and to avoid losing customers and therefore conversion.
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An API is a very useful mechanism that connects two pieces of software equipment to exchange messages or data in a standard format such as XML or JSON. Thus, it becomes an instrument that can be used to search for revenue, open the doors to talent or innovate and automate processes.
There are companies that collect and store bank data: information on accounts, transactions, credit-card operations, loans, investments... These companies' APIs give entities access to new markets and new customers.
