BBVA API Market
An API is used for many things, including improving business results. This is the case of Dolby Laboratories, which has become a more productive company since it started using the Google Analytics API through ShufflePoint.
ShufflePoint is a tool that automates Excel reports and can generate queries directly from the spreadsheet. You can also convert data from your web analytics into colorful and dynamic PowerPoint reports.
There are several actions that have made the combination between ShufflePoint and the Google Analytics API a perfect team for Dolby Laboratories.
Dolby Laboratories uses GAQL, which allows you to view data for a particular week even years later. It also takes advantage of other ShufflePoint tools that are used to simplify its web analytics workflow, incorporate spreadsheets with complex update rollups, filters and calculations from intermediate tables or the aforementioned presentations.
Dolby Laboratories has reported that the use of the tool has enabled them to substantially streamline the workflow: “They improved our custom reports, which we used to do manually in Google Analytics, combining them with the automation and flexibility of using the Google Analytics Data API”.
Thanks to the help of ShufflePoint, it is now updated dynamically, allowing the whole Dolby team to quickly and effectively draw conclusions, and thus make appropriate decisions.
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