BBVA API Market
Today they have become one of the most widely used and most intimate vehicles for getting closer to users. And on many occasions they have even been used improperly, to the point of saturation.
However, when correctly used, push notifications can be an opportunity for companies to get closer to their customers.
Taking a customer through the entire buying process until it is formalized is an arduous journey and one that faces the constant possibility of the customer leaving. However, there are ways to make the buying decision happen if you are given facilities such as agile, secure financing.
Open banking is driving the development of new apps that are integrated into company platforms, all in an effort to offer banking services to customers. Thanks to APIs, any banking operation, such as opening an account, can be done without the need to exit an application.