Ebook: APIs and notifications, real-time services for customers

< 1 min reading
Ebook: APIs and notifications, real-time services for customers
Ebook: APIs and notifications, real-time services for customers

BBVA API Market

With the increasing penetration of mobile devices in the market, and as vast numbers of native apps began to be downloaded in iOS (Apple Store) and Android (Google Play) stores, the volume of push notifications also skyrocketed.

Today they have become one of the most widely used and most intimate vehicles for getting closer to users. And on many occasions they have even been used improperly, to the point of saturation.

However, when correctly used, push notifications can be an opportunity for companies to get closer to their customers.

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