BBVA API Market
In practically all the business sectors currently in the throes of digital transformation, the use of an API is essential for improving a company’s processes, as the tools a company implements are what give it its differential value. This means that the companies that use these technologies can become more competitive. But why?
And their use is not only restricted to major corporations –any type of company can use this technology. Open APIs enable businesses to design all types of more accessible and useful solutions to meet their customers’ expectations, in less time and at a lower cost.
In addition, this technology helps transform a company into a key business and allows them to reach a public that would be inaccessible without the use of an API.
Specifically, they can do everything from improving the user experience in a mobile app to opening a part of the company’s internal system so it can be directly used by other departments or third parties outside the company.
The challenge is always to transform part of the business process by providing innovative solutions. It is now also simpler for developers to use these solutions and the data they offer to improve their products and the use of functionalities. This is the way to convert an API into a competitive advantage.
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Checkout financing is a digital alternative to credit cards that boasts advantages such as flexibility, creating one credit facility per customer and ensuring their future loyalty, thus improving the customer lifetime value.
APIs can be designed to facilitate customer onboarding, so that the necessary steps are simplified and registration for the bank-mediated service is maximized.
Alipay has become one of the most important and popular payment systems in the world. Owned by Ant Financial Services Group, a subsidiary of Alibaba, it currently has 1.3 billion users, becoming the most widely used platform globally to make cell phone payments.