BBVA API Market
In practically all the business sectors currently in the throes of digital transformation, the use of an API is essential for improving a company’s processes, as the tools a company implements are what give it its differential value. This means that the companies that use these technologies can become more competitive. But why?
And their use is not only restricted to major corporations –any type of company can use this technology. Open APIs enable businesses to design all types of more accessible and useful solutions to meet their customers’ expectations, in less time and at a lower cost.
In addition, this technology helps transform a company into a key business and allows them to reach a public that would be inaccessible without the use of an API.
Specifically, they can do everything from improving the user experience in a mobile app to opening a part of the company’s internal system so it can be directly used by other departments or third parties outside the company.
The challenge is always to transform part of the business process by providing innovative solutions. It is now also simpler for developers to use these solutions and the data they offer to improve their products and the use of functionalities. This is the way to convert an API into a competitive advantage.
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Online businesses are offering more and more facilities for customers to pay for their products. It is becoming more common to integrate financing into retail applications, and it is an added value for companies that implement it within their platforms.
Startups and existing companies in the process of digitization need a new set of digital tools to help them transform their businesses and get more in tune with their customers' needs. If possible, they should develop frictionless systems that do not create barriers to entry for the business, as occurs with some banking solutions.
Taking a customer through the entire buying process until it is formalized is an arduous journey and one that faces the constant possibility of the customer leaving. However, there are ways to make the buying decision happen if you are given facilities such as agile, secure financing.