BBVA API Market
In fact, one of the main objectives of open banking is to be customer centric and improve their experience. Its mission is to offer a type of product that best suits their interests, concerns, and specific needs. But how can open banking help improve customer experience?
Open banking is a model that allows banks to create new value-added services, as well as improve all kinds of processes: from registering to managing payments, identity verification, making notifications or analyzing consumption habits and commercial behavior, among other functionalities.
It also allows third parties to access certain information on customers of financial institutions when they so authorize, driving innovation and collaboration with other companies to create new products.
In this new technological ecosystem, APIs (Application Communication Interfaces) play an essential role, a standardized medium of exchange that allows you to connect two programs or apps together to share information or exchange messages. Thanks to these APIs, any programmer can develop specific apps that respond to the increasingly demanding needs of customers, while accessing their information and data in a much securer and easier way than before.
In Europe, open banking is regulated by the second Payment Directive, better known by its acronym, PSD2, an EU-wide mandatory regulation that entered into force in Spain on September 24, 2018. BBVA was a pioneer in this respect with the launch, back in 2017, of BBVA API_Market, the platform with which it provides companies and developers access to APIs of BBVA.
In a digital ecosystem as interconnected as the current one, customer experience becomes much more important, since users are demanding new financial services that meet their needs anytime, anywhere and from any device.
This is where open banking finds its true calling. Open banking, as the Euro Banking Association highlights, is a customer-centric approach in the financial business: it is concerned about being aware of their habits, satisfying their needs and being one step ahead of them with innovative products. All this, while also aiding users to best manage their bank details.
Here are some of the opportunities that PSD2 and open banking open up, according to the report by the Euro Banking Association:
The equation is simple: the more innovative and open the bank is, the more likely its customers can get useful apps for their profiles. Of course, third-party products and apps will only be used by customers if they are really useful and secure. ‘The Open Banking Standard’, guide published by the Open Banking Implementation Entity (OBIE), which coordinates the implementation of open banking in the United Kingdom, highlights a number of good practices to make the customer experience truly satisfactory:
Open banking is constantly evolving and although significant steps have already been taken, there is still a long way to go.
In the financial sector, competition is becoming increasingly important. In addition to traditional banks, other companies have entered, or will soon enter, the banking business, such as Amazon, Google, Facebook, and Apple. To survive in this highly competitive scenario, banks will have to modernize their systems, making them more agile, fast, and scalable. And above all, preparing for collaboration in a platform environment.
Thanks to APIs, banks and all kinds of companies will join forces to offer simple and intuitive interfaces that respond to user needs with innovative and personalized products. In this new ecosystem, the World FinTech Report 2019 conducted by CapGemini and Efma highlights that banks will not necessarily control the customer journey from start to finish, but it will be essential that they seamlessly integrate their financial services as a part of each user’s overall journey and experience.
In fact, as in other industries, this new collaborative economy can bring about new opportunities and sources of income for everyone. Within this process, each participant can lead those niches of the customer journey where they are more competitive and take advantage of the potential of the others.
The foreign exchange (Forex) market is the world’s largest financial market. This market trades in the exchange rates of the entire planet through decentralized market mechanisms; this is where the value of each currency is traded. But what is a foreign currency and how is it different from a domestic currency? How and why was […]
Spain is in the midst of a banking transformation toward open banking thanks to the regulatory impulse at European level. However, adoption among bank customers is still too slow, which will have consequences in the future. In Spain, the digital transformation of banking, rather than a future promise, is already a reality. This new financial […]
Payment gateways have become one of the most widely used systems for completing online transactions. They move a large volume of transactions on a daily basis, so they cannot fail. And now, thanks to APIs, they also offer a new experience for the users who use them. In recent years, the dramatic growth of e-commerce […]