BBVA API Market
This is one of the biggest lies on the Internet, and it is justified (to some extent). The world of app development is no exception: the terms and conditions of the many services that are available to us online are made up of long and cumbersome legal texts published only in English (or mistranslated). Hardly any ordinary user can read them completely as to understand and accept them knowingly.
The contracts that developers accept in order to start using an API are no different. Consequently, the legal and the computer universes, using their own specific languages, very distant from common speech, usually collide when getting to the terms and conditions, doomed to be never understood.
But there is no reason to lose hope. If users are demanding simpler legal texts (even using, why not, emoticons), developers are also claiming some understandable terms and conditions facing the use of APIs, so that they can strictly comply with the rules; in short, that the way of communicating requirements is simplified. And Google seems to have heard their request. At least, it has taken steps so that application developers do not die in the attempt to understand what rules to follow.
In Mountain View they have redesigned their Developer Policy Center so that app developers can find, in a simple and intuitive way, all the information they need to know before publishing their application in Google’s popular Play Store.
In the renewed legal information platform, seven icons represent the main issues anyone should be aware of when wanting to launch content in the domains of the big G: Restricted Content; Intellectual Property, Deception and Spam; Privacy & Security; Monetization & Ads; Store Listing and Promotion; Families; Enforcement and Updates and other Resources.
Under each of these icons, accompanied by titles that already summarize the theme of each section, the essential question to which they responds is formulated. Thus, it is clear that in the “Restricted Content” section developers will find the requirements to respond to Google’s first question: “Does your app cross the line??”.
However, Google’s approach to developers is just a first step, necessary but insufficient. Simply go to the Developer Distribution Agreement to find, once again, a long legal text, full of definitions and headings, difficult to understand at first glance.
Similarly, and continuing with the legal texts that developers must accept in order to work in the Google ecosystem, the terms of service–to be accepted by those wishing to use the Google Maps API to create a tool–is another hard nut to crack: published only in English and with about twenty long sections, developers must be prepared for heavy reading before using Google Maps in their application.
Online businesses are offering more and more facilities for customers to pay for their products. It is becoming more common to integrate financing into retail applications, and it is an added value for companies that implement it within their platforms.
Startups and existing companies in the process of digitization need a new set of digital tools to help them transform their businesses and get more in tune with their customers' needs. If possible, they should develop frictionless systems that do not create barriers to entry for the business, as occurs with some banking solutions.
Taking a customer through the entire buying process until it is formalized is an arduous journey and one that faces the constant possibility of the customer leaving. However, there are ways to make the buying decision happen if you are given facilities such as agile, secure financing.