BBVA API Market
By entering a zip code or 500×500 meter tile (latitude and longitude), PayStats offers anonymized and aggregated statistical data from millions of transactions performed with BBVA cards and any other cards in BBVA POS terminals, creating a virtual map comprised of consumers’ habits, demographics and origins. With this information, updated on a weekly basis, you will be able to gain knowledge and value for your business.
To learn about the origin of PayStats we have to go back five years, when BBVA launched two dataphones on aggregate card transaction data: in 2013 in Madrid and Barcelona and in 2014 in the City of Mexico, both a huge success.
Later, BBVA Data & Analytics, the BBVA group company that manages this data, launched PayStats and made it accessible to BBVA API_Markett, the BBVA portal that brings together various consumables via API by third companies.
The fourth version, updated and enhanced based on the feedback received from customers, offers 4 services (basic statistics, distribution of categories, consumer patterns and distribution of origin) at the tile level and five services (basic statistics, distribution of categories, consumer patterns, distribution of origin and distribution of destination) at the zip code level.
There is also information classified into 18 categories and 77 subcategories, from spending on hotels to spending on veterinary services. But not only that: the main potential of this data lies in trying to help the business with decision making. The following are some examples of how to successfully apply the potential of PayStats:
Also, at the end of 2017, again based on customer feedback, we decided to provide this information in aggregate and anonymous format, in .csv files which can be downloaded through a new service called PayStats Downloads. This gives us the gross data and even allows us to include it in GIS viewers which many large and medium-sized companies use for their data-based decision making. With this type of data, we can even provide a census section as a further level of detail.
Traditional banks are making the commitment to BaaS models, open banking is driving digital financial services, regulatory bodies are increasing scrutiny when it comes to BaaS providers, the banking ecosystem is rapidly changing and increased competition and regulatory pressures are expected in the BaaS sector. The State of Banking-as-a-Service (BaaS) is a report prepared by […]
APIs can be a great support when automating business processes Companies, often with a focus on SMEs, spend too many man-hours on time-consuming business processes, thereby making mistakes that a machine would never make. How can business process automation (BPA) help these companies? Is it possible to make use of APIs for BPA? What is […]
In a hyper-competitive environment with everything just a couple of clicks away, starting, maintaining or growing e-commerce sales is a big challenge for businesses. In this scenario, it is necessary to resort to strategies to improve online sales, such as making offers, increasing perceived value through sales strategies, or using technology that enhances the buying […]