BBVA API Market
The media and the content distribution companies are permanently innovating to find ways to reach a greater public, and corporate websites and each company’s own apps are the main ways the audience has to access the information.
But today this is no longer enough: readers want the content to be available when and where they need it. This can only be done by implementing an API in the distribution process.
Companies that succeed in meeting these new audience needs will have an added value, and thus a competitive advantage over all the others.
Content companies need to continually reinvent themselves so as not to lose their audience. The use of APIs at the internal level will enable them to innovate and experiment at a low cost.
But APIs will also bring them benefits at the external level, as they allow mobile web interfaces to be included as a flexible layer of channels over and above the API.
Follow us on @BBVAAPIMarket
Startups and existing companies in the process of digitization need a new set of digital tools to help them transform their businesses and get more in tune with their customers' needs. If possible, they should develop frictionless systems that do not create barriers to entry for the business, as occurs with some banking solutions.
Taking a customer through the entire buying process until it is formalized is an arduous journey and one that faces the constant possibility of the customer leaving. However, there are ways to make the buying decision happen if you are given facilities such as agile, secure financing.