BBVA API Market
Big Data offers many possibilities, many of them yet to be explored. But there is no doubt that it is here to stay, so everyone needs to have at least a working knowledge of the sector. This quiz is a chance for you to remind yourself of certain aspects and some curious facts.
After the boom in the creation and distribution of information, companies have focused on recruiting profiles capable of managing these vast sums of data. This is the profile of the Big Data expert they are looking for.
Big Data applied to the banking business offers many new possibilities. APIs specialized in technologies like deep learning and automatic learning enable users to extract relevant information from Big Data in order to define products, segment customers, effectively manage risk and detect fraud. In this last area, in the summer of 2017 the Spanish internal revenue service launched a platform to detect fraudulent practices, based on data analysis.
There are numerous other initiatives on the market, all incorporating solutions, tools and features based on data analysis:
Taking a customer through the entire buying process until it is formalized is an arduous journey and one that faces the constant possibility of the customer leaving. However, there are ways to make the buying decision happen if you are given facilities such as agile, secure financing.
Open banking is driving the development of new apps that are integrated into company platforms, all in an effort to offer banking services to customers. Thanks to APIs, any banking operation, such as opening an account, can be done without the need to exit an application.