BBVA API Market
One of the challenges of BBVA’s APIs open platform is “to make life easier both for the developer and the business manager”. And this is achieved through integrating financial APIs into solutions of different business sectors, stresses Martín Eizaga, Open Platform product owner at BBVA Spain.
Security is one of the premises of the BBVA Open APIs team. Eizaga emphasizes the process followed in integrating the BBVA Cards API: “End users will always have to enter their online banking credentials to give the developer access”. Besides, BBVA remains the one that manages and stores those credentials.
There is a second security factor that implies that an SMS is sent to the end customer’s cell phone to authorize this operation. This authorization is not indefinite, but has a validity period and specific permissions are assigned.
Taking a customer through the entire buying process until it is formalized is an arduous journey and one that faces the constant possibility of the customer leaving. However, there are ways to make the buying decision happen if you are given facilities such as agile, secure financing.
The digital transformation has not been fully implemented in the automotive sector yet, at least not as quickly as in other distribution sectors. APIs can be this sector's best ally by speeding up its digitization, especially in those areas involving the purchasing process.