BBVA API Market
Disruptive 2016 will gather in one single day outstanding national and international speakers who will analyze the present and future of three key areas for companies’ future: cognitive systems, cybersecurity and cloud computing.
On the subject of cognitive systems, three experts will talk about how they see the new reality of companies and how artificial intelligence and machine learning can impact productivity and ways of interacting. They are Alejandro Campos Magencio, Technical Evangelist and Machine Learning & Cognitive Expert at Microsoft; Nadia Berthouze, Deputy Director and Professor in Affective Computing & Interaction at UCL Interaction Centre and Forrester; and Rowan Curran, Principal Analyst serving Application Development & Delivery Professionals at Forrester.
In cybersecurity, three key companies will analyze the present and future challenges facing companies in coming years. The speakers on this panel are Alfonso Muñoz, Cybersecurity Expert & Research Lead at i4s; Daniel Solís, CEO & Founder of Blueliv; and Javier Jarava, Europe Tech Sales SaaS Focal Point at IBM.
Cloud computing will be analyzed by Víctor Espinosa, from Architecture & Global Deployment in BBVA’s Engineering department; Franz Meyer, VP EMEA Strategic Business Development at Red Hat; and Antonio Álvarez, EMEA Business Development Manager at Amazon Web Services. BBVA is an example of a financial company that has successfully embraced digital transformation in recent years; Red Hat and AWS are benchmarks in cloud computing for companies.
Tickets are are available at reduced prices until 28 October. Additionally, thanks to the collaboration with Oxfam Intermón, the cost of the ticket can be entirely and directly donated, generating a bib for the next Oxfam Intermón Trailwalker 2017 in Madrid to be drawn from among the conference-goers, thus contributing to the development of over 400 projects the NGO has underway in 50 countries.
APIs allow companies to offer their own e-wallets, building a new user experience that drives and contributes to customer loyalty.
The automotive industry is possibly one of the least digitized. This situation is particularly significant in car dealerships, where the purchase and financing process continues to be done in the traditional way. However, APIs can give a new impetus to this service by offering an innovative product and a new experience to their customers.
The use of APIs in purchasing processes contribute to eliminating possible frictions, improving conversion and increasing sales by simplifying both online and offline purchases.