BBVA API Market
Implementing an API in your business has more benefits when opening a business process than you may think. In fact numerous studies are predicting a considerable increase in 2016 in the number of companies and startups that decide to integrate an API to improve their B2B strategies (business-to-business).
Here are six reasons for this increase:
Throughout 2016, companies will be increasingly using third-party data in their business processes, and above all in their decision-making. They must therefore be prepared to build their strategy by focusing on the whole business process, and following the principles of agile development.
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Startups and existing companies in the process of digitization need a new set of digital tools to help them transform their businesses and get more in tune with their customers' needs. If possible, they should develop frictionless systems that do not create barriers to entry for the business, as occurs with some banking solutions.
Taking a customer through the entire buying process until it is formalized is an arduous journey and one that faces the constant possibility of the customer leaving. However, there are ways to make the buying decision happen if you are given facilities such as agile, secure financing.