BBVA API Market
In this case, application programming interfaces are understood as solutions that provide internal service to different departments, front-end application developers, and external partners in the creation of products and services and internal service APIs.
APIs are understood as a consumable, with its owner becoming a provider of services to third parties. These include business model APIs, data interfaces and interfaces aimed at improving the user experience.
Startups and existing companies in the process of digitization need a new set of digital tools to help them transform their businesses and get more in tune with their customers' needs. If possible, they should develop frictionless systems that do not create barriers to entry for the business, as occurs with some banking solutions.
Taking a customer through the entire buying process until it is formalized is an arduous journey and one that faces the constant possibility of the customer leaving. However, there are ways to make the buying decision happen if you are given facilities such as agile, secure financing.