BBVA API Market
In this case, application programming interfaces are understood as solutions that provide internal service to different departments, front-end application developers, and external partners in the creation of products and services and internal service APIs.
APIs are understood as a consumable, with its owner becoming a provider of services to third parties. These include business model APIs, data interfaces and interfaces aimed at improving the user experience.
Lack of confidence in the payment platform and slow processing are the two factors that most influence the abandonment of purchases from ecommerce. Two problems that can be solved thanks to APIs.
Banks have accelerated their digital transformation as a result of the COVID-19 pandemic. In this new ecosystem, open banking and integrated finance are booming, facilitating banking operations and improving the customer experience.
APIs allow companies to offer their own e-wallets, building a new user experience that drives and contributes to customer loyalty.