BBVA API Market
User experience has for some time now been one of the most highly valued aspects of digital product creation. It is applied in the conceptualization and design of websites, apps, instant messaging and in such wide-ranging sectors as eCommerce, media, banking and the big business of social networks. Lean UX is the materialization of a specific way of understanding the methodology and work processes, focusing on adding value to the user and less on the deliverables.
The ultimate goal is to transfer all the values inherited from agile and lean methodologies to the user experience. To define this idea more clearly, the goal is to generate new dynamics for resource management in order to create minimum viable products that add value to customers and users with less human effort, less capital, less equipment and in less time, without this leading to a poorer quality result and with more mistakes.
User experience professionals often focus their work too much on creating support documentation and less on generating real value. This doesn’t mean that deliverables are not part of the logical process of project definition, research, analysis, design, implementation, launch and subsequent improvement. The UX professional is transversal to this whole product development timeline, and with a good methodology he is capable of bringing unique advances to customers and users.
All the documentation usually delivered by UX professionals to the customer is known by the name of UX specifications, or “the specs” for short. Companies sometimes present their customers with such a volume of requirements and specifications to justify their work and the cost of their advice that UX professionals become first and foremost experts in creating technical deliverables.
When this trend is combined with a cascade working methodology, it tends to generate excessive noise and what Jeff Sutherland, the co-creator of Scrum, calls waste. The exact term comes from his book “Scrum”, where he explains some of the values of this agile methodology using examples of work conceived as short sprints, and the regular delivery of functional products. Waste refers to all those elements that intoxicate the whole process and don’t actually provide value to the only really important element: the product to be used by the user.
If the aim of creating documentation is not to satisfy the customer but to establish clear targets in product development and contribute real value to its features throughout the whole process, the specifications are neither noise nor waste, but a key element for guaranteeing successful products.
As a result of the following questions…
… the UX professionals can generate all kinds of documentation:
This graph shows the order of the process:
The Lean UX process is based on the process. The documentation is the result of the work of research, structure, organization and design and is to some degree the unifying thread that needs to be integrated in the iterative process without becoming an end in itself, but rather a path. This graphic, which has been shared hundreds of times, summarizes it to perfection:
The idea of Lean UX is always to generate validated knowledge about a product that’s already on the market or has yet to be launched. Valuable conclusions can only be drawn from users who are already using or will be using that product. These user tests finish with data from metrics, normally from some well-defined KPIs with which to assess the success of these conclusions. If positive, the process ends with a minimum viable product (MVP) for the market. If not, the team must make an about-turn and start the process again until valid conclusions are achieved.
This iterative, circular, global process, which is radically unlike cascade methodologies, gives improved results and enables targets to be reached in a much shorter time.
Online businesses are offering more and more facilities for customers to pay for their products. It is becoming more common to integrate financing into retail applications, and it is an added value for companies that implement it within their platforms.
Startups and existing companies in the process of digitization need a new set of digital tools to help them transform their businesses and get more in tune with their customers' needs. If possible, they should develop frictionless systems that do not create barriers to entry for the business, as occurs with some banking solutions.
A good cash flow management ultimately leads to more informed and wise financial decision making. Keeping operations up-to-date, knowing the cash flows well and discovering where there may be inconsistencies are just some of the processes that must be carried out on a daily basis to achieve this.