BBVA API Market
Technology has the potential to boost cultural sectors, such as the theater, audiovisual or literary sectors. APIs are the perfect instrument to innovate, automate processes and open our services to a wider audience. Different companies in the cultural sector have taken advantage of the added value provided by APIs to be at the forefront of the sector.
As we tell you in this article, one of the possibilities offered by implementing APIs is increased ticket sales. London Theatre Direct (LTD), the theater ticket company in London, has optimized its box office takings since it began to use Marshery API Management.
This API, by TIBCO Software, has allowed them to create custom connectors with all the theaters in the city, which has meant that fans of performing arts can access a greater number of tickets in real time.
Furthermore, its connectivity with other services has led to new offers, which have been unimaginable until recently, such as connecting ticket sales with booking hotel rooms, generating event packages, loyalty programs or sponsorship models.
Other companies like Dolby Laboratories, specialized in techniques for sound storage and development, have improved decision-making quality since they started using APIs. As we report here, in this company’s case, the alliance between the Google Analytics Data API and ShufflePoint has given them success.
Thanks to its implementation, Dolby Laboratories has improved its custom reports, thus making it possible to extract quick conclusions to develop a more effective strategy.
The literary sector has also managed to reinvent itself and optimize itself through APIs. There are numerous public APIs that allow books to be managed in a way that is adapted to almost any need.
For example, as detailed in this article, the ISBNdb API makes it possible to search titles by identifier, browse categories and compare prices in different stores. In addition, the Google Books API is able to search for text strings, embed books in web applications and even manage a digital library.
Taking a customer through the entire buying process until it is formalized is an arduous journey and one that faces the constant possibility of the customer leaving. However, there are ways to make the buying decision happen if you are given facilities such as agile, secure financing.
Open banking is driving the development of new apps that are integrated into company platforms, all in an effort to offer banking services to customers. Thanks to APIs, any banking operation, such as opening an account, can be done without the need to exit an application.