BBVA API Market
Technology has the potential to boost cultural sectors, such as the theater, audiovisual or literary sectors. APIs are the perfect instrument to innovate, automate processes and open our services to a wider audience. Different companies in the cultural sector have taken advantage of the added value provided by APIs to be at the forefront of the sector.
As we tell you in this article, one of the possibilities offered by implementing APIs is increased ticket sales. London Theatre Direct (LTD), the theater ticket company in London, has optimized its box office takings since it began to use Marshery API Management.
This API, by TIBCO Software, has allowed them to create custom connectors with all the theaters in the city, which has meant that fans of performing arts can access a greater number of tickets in real time.
Furthermore, its connectivity with other services has led to new offers, which have been unimaginable until recently, such as connecting ticket sales with booking hotel rooms, generating event packages, loyalty programs or sponsorship models.
Other companies like Dolby Laboratories, specialized in techniques for sound storage and development, have improved decision-making quality since they started using APIs. As we report here, in this company’s case, the alliance between the Google Analytics Data API and ShufflePoint has given them success.
Thanks to its implementation, Dolby Laboratories has improved its custom reports, thus making it possible to extract quick conclusions to develop a more effective strategy.
The literary sector has also managed to reinvent itself and optimize itself through APIs. There are numerous public APIs that allow books to be managed in a way that is adapted to almost any need.
For example, as detailed in this article, the ISBNdb API makes it possible to search titles by identifier, browse categories and compare prices in different stores. In addition, the Google Books API is able to search for text strings, embed books in web applications and even manage a digital library.
APIs allow companies to offer their own e-wallets, building a new user experience that drives and contributes to customer loyalty.
The automotive industry is possibly one of the least digitized. This situation is particularly significant in car dealerships, where the purchase and financing process continues to be done in the traditional way. However, APIs can give a new impetus to this service by offering an innovative product and a new experience to their customers.
The use of APIs in purchasing processes contribute to eliminating possible frictions, improving conversion and increasing sales by simplifying both online and offline purchases.